by John Wilmes
There is a direct relationship between the decision to lean into the Heat Culture mythology, as a branding exercise, and the team’s current relationship with Jimmy Butler.
by Zachary Cohen
Cooper Flagg is a dynamic two-way prospect that has one minor flaw. And Duke’s roster construction isn’t doing him any favors in hiding it.
by John Wilmes
The NBA viewership numbers we don’t get to see are saying something appealing to the people who write the world’s biggest checks. Most of what’s said contrary to that is part of someone’s resentment factory.
by Louis Keene
Players, fans and media are still feeling out how Cup glory fits in the broader NBA narrative. For now, the magic of the Cup is watching its meaning negotiated in real time.
